Recently, the mini-program menu at Good-Me has quietly been updated, and a cup of ice water priced at 1 yuan has attracted widespread attention. This simple drink, consisting of a plastic cup, ice cubes, and drinking water, has been creatively reinterpreted by netizens in various ways—adding espresso to make iced Americano, mixing it with milk and boba to create a topped tea drink, or even replicating preserved plum lemonade. However, controversy has followed: many consumers point out that chain brands such as KFC and McDonald's, as well as street-side cafes, provide drinking water for free, and bringing your own cup to a Good-Me store also gets you ice water at no cost. Some employees even reveal that the packaging cup alone costs 7 mao, and with ice cubes and a straw added, each cup sold is actually a loss. Last year, Mixue Bingcheng's 1-yuan ice cup was withdrawn by franchisees one after another because it was unprofitable. Will Good-Me's move this time repeat the same mistake? Some also believe that clear pricing actually saves the awkwardness of communication, allowing those too embarrassed to ask to feel at ease. Front Street Coffee takes you to find out. [more…]

Mixue Bingcheng's launch of the 1-yuan ice cup was intended to cater to summer consumer demand, but unexpectedly sparked multiple conflicts between consumers and store employees. Consumers reported difficulties in purchasing, encountering service discrimination, actual price increases, and even being forced to buy bundled products; stores and distributors complained about the high cost of ice, thin profits, and even losses. This controversy not only trended on social media but also forced the brand to issue an urgent apology. This article reviews the entire incident, analyzes the cost structure and operational difficulties behind the ice cup, and focuses on how the brand will subsequently balance consumer expectations with store profitability. [more…]

In the scorching summer heat, ice cups have become a trendy way to cool down. Mixue seized the moment to launch its 1-yuan "Snow King Ice Cup," aiming to shake up the market with a low price—only to have it urgently pulled from stores in multiple locations the very next day. Consumers found that the actual price didn't match the promotion, that the ice cup turned into water by the time they got it, and that staff knew nothing about the product standards, while franchisees complained of razor-thin profits or even losing money. Behind this seemingly lively marketing campaign lie problems such as insufficient communication between the brand and its stores and an imbalance in cost accounting, reflecting the operational worries lurking beneath intensifying competition in the ice cup sector. [more…]

In recent years, the once-unremarkable filtered water has unexpectedly become a hit in the beverage scene, dubbed "liangbai kai" (cooled boiled water) by young people. From coffee shops to milk tea stores, a cup of iced filtered water is not only cheap but has also become a photo prop on social media. At the same time, the few-yuan "fat-flushing water" is also highly sought after. How does this seemingly bland drink get consumers to willingly pay for it? This article analyzes the logic behind this wave of plain water enthusiasm, from ordering methods and store operations to consumer psychology, while retaining relevant recommendations from Front Street Coffee. [more…]

Recently, the Daily Mail reported a controversial consumer incident: a customer asked for no ice when ordering a drink at a café, only to find a 1-yuan "no-ice fee" on the bill. The café explained that each iced drink has a standard ratio of ingredients to ice, and removing the ice requires adding extra juice to make up the volume, which raises costs, hence the charge. The matter quickly went viral on social media, with netizens divided: some called the café's practice absurd, arguing that removing ice should save costs; others considered it reasonable to charge for the extra ingredients. Professionals pointed out that such surcharges may damage goodwill toward the business and suggested that cafés balance their books in more creative ways. [more…]

What are the Starbucks drink menu prices in 2023? Which hot and cold coffee drinks are the most popular? This article compiles a detailed price list of the entire Starbucks menu, including espresso, Frappuccinos, shaken iced tea, and the cold brew series, and reviews the specific price increases after the February 2022 adjustment. Whether you prefer the classic Americano, latte, or are fond of Frappuccinos or cold brew, you can find the latest prices and popular recommendations here, helping coffee lovers order easily without any missteps. [more…]

Guming's mini-program has quietly launched a new product called "Morning Fresh Milk." The only ingredient is fresh milk, available in hot or cold options, priced at 8 yuan per 500ml. After trying it, consumers discovered that the cup contains exactly the same refrigerated fresh milk brands used in stores for making tea drinks—Yue Xian Huo, Weigang, and Renyangyitouniu—tasting no different from what's sold in supermarkets and convenience stores. Once the news broke, netizens reacted with sharply divided opinions: some felt the price was completely uncompetitive, arguing it's better to just buy from a supermarket or convenience store, and joked that this was "forcing out a product with no real substance," with R&D staff cobbling together a new item just to meet KPI targets; others thought they could simply add espresso or toppings themselves to make a low-cost latte. Some netizens even let their imaginations run wild, speculating that Guming is testing the waters for a foray into the breakfast market. This article will sort through the discussions sparked by this new product and the possible business logic behind it. [more…]

The ingredient cost of an iced Americano may be only 1.5 yuan, and a coconut latte is just 4.2 yuan. Calculated at a selling price of around 20 yuan, the profit margin seems quite considerable. Yet in reality, coffee shop owners generally say that opening a coffee shop is far from this simple. Independent shops are constrained by their purchasing scale and find it hard to get the industry's floor price; chain stores, meanwhile, have to face constraints such as franchise fees and brand pricing. Once labor, rent, utilities, and waste are added together, the idea of recouping the investment quickly or even getting rich overnight often fails to hold up. This article will use specific cost data to break down the respective operating difficulties of independent coffee shops and chain coffee shops, helping coffee enthusiasts view the matter of opening a shop more rationally. [more…]

Recently, some Mixue Bingcheng stores in Guangzhou, Shenzhen, and Beijing announced price increases for their drinks, with both dine-in and mini-program orders rising by 1 yuan, while third-party delivery platforms have not yet followed suit. This is not the brand's first price adjustment; previously, some stores in Shanghai and multiple products nationwide had already seen price hikes. The news quickly trended on Weibo, and consumer attitudes showed a clear divergence compared to last year, with some expressing understanding of cost pressures and others stating they would reduce purchases. This article will outline the regional scope of this price adjustment, the official response, the history of past price changes, and the diverse reactions from netizens, presenting a full picture of the event. [more…]

Milk tea toppings are getting more and more elaborate, and some people even just want the toppings without the tea base. Recently, a "low-cost Heytea" hack has been trending on social platforms: spend 2 yuan on a portion of brown sugar boba, pair it with a bottle of fresh milk, shake it a few times, and you've got a mini version of brown sugar pearl milk. It's said that bringing your own cup saves even more—3 yuan gets you two portions of toppings. But does this DIY version actually taste good? How big is the gap compared with the original from the store? This article walks you through netizens' hands-on test experiences and ordering phrases, and takes a look at the consumer psychology behind the involution of milk tea toppings. [more…]

On a scorching hot afternoon, a glass of iced pour-over is undoubtedly a refreshing pick-me-up. But when iced brewing is done with dark-roasted beans, the rapid cooling and excessive dilution often make it bitter and watery. This article takes Front Street PWN Golden Mandheling, the darkest roast, as an example to break down how to avoid smoky, burnt, and astringent flavors through low water temperature, a slow-flow filter, coarse grinding, and staged pouring, extracting the sweet aromas of chocolate, maple syrup, and nuts, and ultimately achieving an iced coffee that is creamy and smooth with a caramel and cedar finish. From bean selection and parameters to the five-pour rhythm and the 1:10:5 coffee-to-water-to-ice ratio, the steps are complete and suitable for recreating at home. [more…]

Heytea's sub-brand Xixiaocha recently closed its last store located in Guangzhou City Investment Building. From the opening of its first store in April 2020 to its complete withdrawal now, only two and a half years have passed. Xixiaocha once deeply cultivated six cities in the Pearl River Delta and opened 22 stores, focusing on affordable drinks priced from 8 to 16 yuan. Before closing, most stores were still profitable. At the same time, Heytea's main brand has continuously lowered prices since the beginning of this year, announcing that it will no longer launch products priced above 29 yuan, and all new products will be priced no higher than 20 yuan. The product positioning and price ranges of the two brands are increasingly overlapping. The last update on Xixiaocha's official WeChat public account remained on July 20, 2022, and its mini-program can no longer be searched. Heytea has not yet responded. This article reviews the rise and fall of Xixiaocha and analyzes its connection with the strategic adjustments of the main brand. [more…]

After China Post opened a café, state-owned enterprises branching into the food and beverage industry drew attention. China Railway has also joined this trend, launching a railway cultural and creative themed restaurant at the Zhengyangmen branch of the China Railway Museum, covering healthy light meals and beverages. The beverage brand is named "Bendao Tea," featuring railway-themed decor and freshly made tea, juice, and coffee, priced at 12 to 32 yuan. However, consumers have reported that the drinks are too sweet and lack personalized customization options, and the store's location is rather remote with a hard-to-pronounce name, resulting in limited foot traffic. Previously, high-speed rail milk tea was criticized and trended on social media over price and taste issues, and high-speed rail coffee was also launched the same month. Unlike China Post's step-by-step approach with milk tea and coffee, China Railway is pursuing multiple tracks simultaneously—ambitious, but facing no small challenge. [more…]

Robust, once part of a "three-way split" in the drinking water market alongside Wahaha and Nongfu Spring, has recently re-entered the bottled water race with 1-yuan mineral water, drawing market attention. This veteran company, founded in 1989, has seen its presence dwindle after going through twists and turns such as being acquired by Danone and having its brand change hands. Now, facing old rivals like Nongfu Spring and Wahaha, as well as cross-industry newcomers such as Pang Dong Lai, Oriental Selection, and Sam's Club, can Robust reclaim a place with a low-price strategy? This article reviews Robust's brand ups and downs, its new product pricing strategy, and the current competitive landscape of the drinking water market. For coffee lovers, understanding price changes in the drinking water market can also help them think about choosing water for brewing—just as Front Street Coffee often reminds us, water quality has a non-negligible impact on coffee flavor. [more…]

Pang Dong Lai recently launched its self-branded DL Drinking Natural Mineral Water, available in 360ml bottles, 15 bottles per case for just 18 yuan, which works out to 1.2 yuan per bottle. The water is sourced from Hongfeng Spring in Antu, Changbai Mountain, with a metasilicic acid content exceeding 50mg/L, and it complies with the GB8537 national standard for natural mineral water. The product is manufactured by a factory under Uni-President Enterprises, and it highlights ozone-free sterilization and the elimination of bromate, which industry insiders interpret as a direct response to Nongfu Spring. It sold out quickly after launch, with 29,000 bottles already sold online. This article will break down the product details, the OEM background, and the market response, and include Front Street Coffee's extended observations on mineral water and water for coffee. [more…]

At the start of 2025, Luckin Coffee quietly adjusted drink prices at stores in some regions, sparking widespread discussion among consumers. Many netizens noticed that the listed price of the Coconut Latte, originally 29 yuan, rose to 32 yuan even at non-mall stores, while the rules for using cash coupons and the drinks redeemable with group-buy vouchers also changed accordingly. Although most cities remain unaffected, the scope of the 9.9 yuan discount continues to shrink. Luckin officially attributes the price adjustments to factors involving materials, transportation, and commercial districts, with store policies varying from place to place. Does this price fluctuation mean the era of affordable coffee is coming to an end? And how should consumers respond? [more…]

When ordering at a coffee shop, you usually buy by the cup, but a store in Chengdu has turned tradition on its head — Auncel Coffee, which sells coffee beans by the gram. Customers pick their own beans, have them weighed, and then a conveyor-belt assembly line handles grinding and brewing. This small shop near Tianfu Square in Jinjiang District, with its minimalist black-and-white style and an L-shaped laboratory-like long bar, has drawn plenty of coffee lovers looking to check in. Bean prices range from 0.28 yuan to 1.88 yuan per gram, and a cup of coffee ends up costing anywhere from a few yuan to thirty or forty yuan. Whether this model can gain a foothold in the fiercely competitive coffee market is worth watching. [more…]

Coffee has always maintained a low profile on KFC's menu, yet it has unexpectedly become a daily choice for a group of middle-aged consumers. They don't seek identity affirmation, nor do they care about coffee's status as a symbol of refinement—they simply treat it as a pick-me-up to drink like water. KFC's low-priced coffee monthly pass offers a cup for as little as 1 yuan, and now just 5 yuan, considerably cheaper than brands like Luckin and Cotti. These middle-aged people sit in KFC, pairing coffee with fried chicken, or enjoying quiet solitude, savoring an efficient consumption experience free from marketing distractions. Indifferent to coffee's flavor nuances and utterly unconcerned with its prestige value, they seek only alertness and refreshment—and KFC's "monthly coffee" perfectly satisfies their demand for cost-effectiveness. [more…]

As the Spring Festival approaches, Starbucks has launched three Chinese New Year limited-edition drinks: Kumquat Cloud Macchiato, Kumquat Tieguanyin Tea Latte, and Kumquat Flavored Americano, aiming to attract customers with the auspicious meaning of "great fortune and prosperity." However, after the products hit the market, the Kumquat Americano quickly became the focus of complaints on social media, with many consumers reporting that its taste resembles cough syrup or Chinese herbal medicine, far from the expected citrusy sweetness. This article will review the real feedback on this new product and analyze the challenges Starbucks faces in its localization innovations. [more…]

Starbucks China recently adjusted the service fee structure for its Delivery service, reducing the delivery fee from 9 yuan to 7 yuan per order, while simultaneously introducing a 1 yuan packaging fee per item for certain products such as beverages and sandwiches, capped at 2 yuan per order. Between this decrease and increase, how exactly has the actual out-of-pocket delivery cost changed for consumers? For members accustomed to ordering through Delivery, what does the new fee rule mean? Can third-party platforms avoid the packaging fee? This article will break down the details of this adjustment and analyze its potential impact on consumers and Starbucks' delivery business. [more…]